Pop Culture and the Sneaker Industry

sneakers and pop culture

The ideas, attitudes, beliefs or norms that create a culture are an aspect of convention practised by the majority. It appears our world – a large borderless global village – has made certain cultural things extremely common. As this global culture continued to grow, we needed to qualify it with an adjective that in itself…Read moreRead more

How to Design eye-catching Sportswear

basketball on floor

In the design industry, what people buy is determined by what is pleasing to the eyes. People like going for products that have high aesthetic value.  A product may be of top-class quality in terms of the materials used in the production. But if the end-product does not look attractive customers are less likely to…Read moreRead more